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Subject: =?UTF-8?B?SU5PVkHDh8OVRVMgRU0gQ09NVU5JQ0HDh8ODTw==?= DE MARCA | Gente
Investiga #29
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bPhvV6b6CFtrdyculDL62sPFqstYQSOdU0JAZBh-2F1MS9 ] =C2=A0
=C2=A0
=C2=A0
Gente Investiga #29=C2=A0 | Inova=C3=A7=C3=B5es em comunica=C3=A7=C3=A3o d=
e marca
Clique na imagem para ouvir
PODCAST | INOVA=C3=87=C3=95ES EM COMUNICA=C3=87=C3=
=83O DE MARCA
Gente Investiga #29 faz uma imers=C3=A3o em como as marcas est=C3=A3o se t=
ransformando e mudando a maneira como se comunicam com seu p=C3=BAblico
POR GLOBO
Muitas coisas foram afetadas pelos dois p=
rimeiros anos da pandemia do novo coronav=C3=ADrus. Uma delas foi a comunic=
a=C3=A7=C3=A3o.
O isolamento social acelerou tend=C3=AAncias de transforma=C3=A7=C3=A3o te=
cnol=C3=B3gica e consolidou a for=C3=A7a do digital como uma grande ferrame=
nta de comunica=C3=A7=C3=A3o de massa. Ao mesmo tempo, tamb=C3=A9m vivemos =
como nunca um cansa=C3=A7o do digital, uma fadiga das telas, e a sa=C3=BAde=
mental se concretiza como uma das principais preocupa=C3=A7=C3=B5es do ago=
ra.
Talvez por isso, na reabertura p=C3=B3s-pand=C3=AAmica, as pessoas busquem=
experi=C3=AAncias f=C3=ADsicas, buscam reencontrar amigos, reencontrar lug=
ares. Mas ainda h=C3=A1 muitas incertezas sobre o futuro. E a busca por seg=
uran=C3=A7a convive com o desejo de conex=C3=A3o real.
Neste novo cen=C3=A1rio, as marcas est=C3=A3o se transformando e mudando a=
maneira como se comunicam com seu p=C3=BAblico. A preocupa=C3=A7=C3=A3o em=
ter prop=C3=B3sito, ser sustent=C3=A1vel e em inovar - por exemplo - cresc=
e a cada ano. E deve continuar cada vez mais forte.
E para investigar todas essas mudan=C3=A7as, T=C3=BAlio Cust=C3=B3dio rece=
be Paula Rizzo, Head de inova=C3=A7=C3=A3o em comunica=C3=A7=C3=A3o de marc=
as da Globo.
Vem com a gente!
Enviado por TV Ri=
o Sul
Rua Francisco Tavares Resende, n=C2=BA 466, Jd. Bras=C3=ADia - Resende / R=
J
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ksiUrHu9b-2FYNSHPbQCFRVlfM2HmsH2" title=3D"" target=3D"_blank" style=3D"-we=
bkit-text-size-adjust:100%;-ms-text-size-adjust:100%"> <img src=3D"https://=
d335luupugsy2.cloudfront.net/cms/files/130710/1661522371/$5dyjfdl168s" alt=
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interpolation-mode: bicubic; height: auto; outline: none; text-decoration: =
none; vertical-align: bottom;" class=3D"img-max"> </a> </td> </tr> </tbody>=
</table> <table class=3D"makefull" align=3D"right" width=3D"191" border=3D=
"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
border-collapse:collapse !important;"> <tbody> <tr> <td class=3D"padding" =
valign=3D"top" style=3D"padding-left: 0px; padding-right: 18px; padding-top=
: 0px; padding-bottom: 0px; color: #777777; font-family: Helvetica; font-si=
ze: 14px; font-style: normal; font-weight: normal; text-align: left; mso-li=
ne-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adju=
st: 100%; word-break: break-word; line-height: 125%;"> <p style=3D"line-hei=
ght: 125%;">=C2=A0</p> <p style=3D"line-height: 125%;">=C2=A0</p> <p style=
=3D"line-height: 125%;">=C2=A0</p> <p style=3D"line-height: 125%;"><span st=
yle=3D"font-size: 17px; color: #ffffff;"><strong><span style=3D"font-family=
: arial, sans-serif;">Gente Investiga #29=C2=A0 </span><span style=3D"font-=
family: arial, sans-serif;">| Inova=C3=A7=C3=B5es em comunica=C3=A7=C3=A3o =
de marca</span></strong></span></p> <p style=3D"line-height: 125%;"><span s=
tyle=3D"color: #ffffff; font-size: 12px;">Clique na imagem para ouvir</span=
></p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#53206e" align=3D"left" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
padding-top: 10px; padding-bottom: 10px;"> <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%; border-co=
llapse: initial; border-top-style: solid; border-top-width: 2px; border-top=
-color: #53206e;"> <tbody> <tr> <td> <span></span> </td> </tr> </tbody> </t=
able> </td> </tr> </table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#ffffff" align=3D"left" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
font-size: 16px; line-height: 150%; font-family: Helvetica, Arial, sans-se=
rif; color: #666666; padding: 9px 18px; word-break: break-word !important;"=
class=3D"padding"> <p style=3D"line-height: 150%;"><span style=3D"font-fam=
ily: 'arial black', sans-serif; color: #333333;"><strong>PODCAST | INOVA=C3=
=87=C3=95ES EM COMUNICA=C3=87=C3=83O DE MARCA</strong></span></p> <p style=
=3D"line-height: 150%;">Gente Investiga #29 faz uma imers=C3=A3o em como as=
marcas est=C3=A3o se transformando e mudando a maneira como se comunicam c=
om seu p=C3=BAblico.</p> <p style=3D"line-height: 150%;"><span style=3D"fon=
t-size: 10px; font-family: 'arial black', sans-serif; color: #333333;"><str=
ong>POR GLOBO</strong></span></p> </td> </tr> </table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#f9f8fb" align=3D"left" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
padding-top: 0px; padding-bottom: 0px;"> <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%; border-co=
llapse: initial; border-top-style: solid; border-top-width: 0px; border-top=
-color: #53206e;"> <tbody> <tr> <td> <span></span> </td> </tr> </tbody> </t=
able> </td> </tr> </table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#f9f8fb" align=3D"left" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
padding-top: 0px; padding-bottom: 0px;"> <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%; border-co=
llapse: initial; border-top-style: solid; border-top-width: 3px; border-top=
-color: #eaeaea;"> <tbody> <tr> <td> <span></span> </td> </tr> </tbody> </t=
able> </td> </tr> </table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#ffffff" align=3D"left" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
font-size: 16px; line-height: 125%; font-family: Helvetica, Arial, sans-se=
rif; color: #666666; padding: 9px 18px; word-break: break-word !important;"=
class=3D"padding"> <p style=3D"text-align: justify; line-height: 125%;"><s=
pan style=3D"font-size: 14px;">Muitas coisas foram afetadas pelos dois prim=
eiros anos da pandemia do coronav=C3=ADrus. Uma delas foi a comunica=C3=A7=
=C3=A3o.</span></p> <p style=3D"text-align: justify; line-height: 125%;"><s=
pan style=3D"font-size: 14px;">O isolamento social acelerou tend=C3=AAncias=
de transforma=C3=A7=C3=A3o tecnol=C3=B3gica e consolidou a for=C3=A7a do d=
igital como uma grande ferramenta de comunica=C3=A7=C3=A3o de massa. Ao mes=
mo tempo, tamb=C3=A9m vivemos como nunca um cansa=C3=A7o do digital, uma fa=
diga das telas, e a sa=C3=BAde mental se concretiza como uma das principais=
preocupa=C3=A7=C3=B5es do agora.</span></p> <p style=3D"text-align: justif=
y; line-height: 125%;"><span style=3D"font-size: 14px;">Talvez por isso, na=
reabertura p=C3=B3s-pand=C3=AAmica, as pessoas busquem experi=C3=AAncias f=
=C3=ADsicas, buscam reencontrar amigos, reencontrar lugares. Mas ainda h=C3=
=A1 muitas incertezas sobre o futuro. E a busca por seguran=C3=A7a convive =
com o desejo de conex=C3=A3o real.</span></p> <p style=3D"text-align: justi=
fy; line-height: 125%;"><span style=3D"font-size: 14px;">Neste novo cen=C3=
=A1rio, as marcas est=C3=A3o se transformando e mudando a maneira como se c=
omunicam com seu p=C3=BAblico. A preocupa=C3=A7=C3=A3o em ter prop=C3=B3sit=
o, ser sustent=C3=A1vel e em inovar - por exemplo - cresce a cada ano. E de=
ve continuar cada vez mais forte.</span></p> <p style=3D"text-align: justif=
y; line-height: 125%;"><span style=3D"font-size: 14px;">E para investigar t=
odas essas mudan=C3=A7as, T=C3=BAlio Cust=C3=B3dio recebe Paula Rizzo, Head=
de inova=C3=A7=C3=A3o em comunica=C3=A7=C3=A3o de marcas da Globo.</span><=
/p> <p style=3D"text-align: justify; line-height: 125%;"><span style=3D"fon=
t-size: 14px;">Vem com a gente!</span></p> </td> </tr> </table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#f9f8fb" align=3D"left" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
padding-top: 0px; padding-bottom: 0px;"> <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%; border-co=
llapse: initial; border-top-style: solid; border-top-width: 3px; border-top=
-color: #eaeaea;"> <tbody> <tr> <td> <span></span> </td> </tr> </tbody> </t=
able> </td> </tr> </table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#ffffff" align=3D"center" style=3D"-webkit-text-size-adjust=
:100%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0p=
t; padding-top: 20px; padding-bottom: 20px; padding-left: 18px; padding-rig=
ht: 18px;"> <img src=3D"https://d335luupugsy2.cloudfront.net/cms/files/1307=
10/1661522371/$iixluwzfky" alt=3D"" width=3D"130" border=3D"0" style=3D"-ms=
-interpolation-mode:bicubic; border:0; line-height:100%; outline:none; disp=
lay: block; max-width: 130px; height: auto;" class=3D"img-max"> </td> </tr>=
</table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; border-collapse:collapse !important;"> <tr>=
<td bgcolor=3D"#f9f8fb" align=3D"left" style=3D"-webkit-text-size-adjust:1=
00%; -ms-text-size-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt;=
padding-top: 0px; padding-bottom: 0px;"> <table border=3D"0" cellpadding=
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llapse: initial; border-top-style: solid; border-top-width: 3px; border-top=
-color: #eaeaea;"> <tbody> <tr> <td> <span></span> </td> </tr> </tbody> </t=
able> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!--[i=
f (gte mso 9)|(IE)]></td> </tr> </table><![endif]--> </td> </tr>
<tr> <td align=3D"center" valign=3D"top" class=3D"section1Column" style=3D"=
mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-siz=
e-adjust: 100%; background-color: transparent; border-top: 0; border-bottom=
: 0px; padding-top: 0px; padding-bottom: 0px;"> <!--[if (gte mso 9)|(IE)]><=
table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"600" style=
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r=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"section=
Container" style=3D"border-collapse: collapse; mso-table-lspace: 0pt; mso-t=
able-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100=
%; width:100%; max-width: 600px !important; background-color: transparent;"=
> <tr> <td valign=3D"top" style=3D"mso-line-height-rule: exactly; -ms-text-=
size-adjust: 100%; -webkit-text-size-adjust: 100%;"> <table class=3D"column=
Container" align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"600" style=3D"width:600px;border-collapse: collapse;mso-table-lspa=
ce: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-=
adjust: 100%;"> <tr> <td class=3D"columnContainerCell" valign=3D"top" style=
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-size-adjust: 100%; font-size: 16px; line-height: 110%; font-family: Helvet=
ica, Arial, sans-serif; color: #666666;"> <table class=3D"columnContainer" =
align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"60=
0" style=3D"width:600px;border-collapse: collapse;mso-table-lspace: 0pt;mso=
-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
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e-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjus=
t: 100%; font-size: 11px; line-height: 120%; font-family: Helvetica, Arial,=
sans-serif; color: #888888; text-align: center; padding-top: 9px; padding-=
bottom: 9px; padding-left: 9px; padding-right: 9px;"> <p style=3D"font-size=
: 11px !important; margin: 0; line-height: 120%;">Enviado por <b>TV Rio Sul=
</b></p> <p style=3D"font-size: 11px !important; margin: 0; line-height: 12=
0%;">Rua Francisco Tavares Resende, n=C2=BA 466, Jd. Bras=C3=ADia - Resende=
/ RJ</p> <p style=3D"font-size: 11px !important; margin: 0; line-height: 1=
20%;"> Se deseja n=C3=A3o receber mais mensagens como esta, <a href=3D"http=
s://t.rdsv1.net/ls/click?upn=3DIaj1pdnlZhVbpNN89ACMrp9Mw5Y-2FRinYntLejWC8If=
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3-2BrzXF2EqNWu0XvBVZECkMbLQ0YkZZKf64Bj69iDOsI-2FzbW-2Fx9npG-2BYAwZT3vqioSav=
9BphPLADK8QRmDQjpNpeR2CIlKZmVxfcM8aa7nK4TNkMoJk0p0g-3D0JK3_kdC0kk6hG9GATlPA=
xL1Js1DeH5NAGixa8ke-2BW3AlcOWObcQ2PovOY-2Fj8ZLN7RwccImRVlFuPjjyaFta9TkMUFtD=
PHM4MWwl2eL0qybF9PvnN84-2B28lVeUQA5i02NwKbZhORQfGRCT-2FWLw9I6rQ-2F231Iz3XIy=
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