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Ol=E1, tudo bem?
Pesquisa feita pelo Instituto Fecom=E9rcio de Pesquisas e An=E1lises (IFec =
RJ) revela que nos =FAltimos 12 meses, 33% dos consumidores do estado do Ri=
o aumentaram suas compras pela internet, enquanto 33,2% mantiveram as compr=
as no mesmo n=EDvel. A sondagem foi feita entre os dias 29 de agosto e 1=BA=
de setembro, com 521 pessoas. A margem de erro da pesquisa =E9 de quatro p=
ontos percentuais para mais ou para menos.
Atenciosamente,
Arteiras Comunica=E7=E3o - Assessoria de Imprensa Fecom=E9rcio RJ
fecomerciorj@arteiras.com.br<mailto:fecomerciorj@arteiras.com.br>
[cid:image001.jpg@01D87992.2B16A4C0]
Pesquisa da Fecom=E9rcio RJ mostra os h=E1bitos dos consumidores fluminense=
s nas compras pela internet
A maioria =E9 feita pelos smartphones
Pesquisa feita pelo Instituto Fecom=E9rcio de Pesquisas e An=E1lises (IFec =
RJ) revela que nos =FAltimos 12 meses, 33% dos consumidores do estado do Ri=
o aumentaram suas compras pela internet, enquanto 33,2% mantiveram as compr=
as no mesmo n=EDvel. A sondagem foi feita entre os dias 29 de agosto e 1=BA=
de setembro, com 521 pessoas. A margem de erro da pesquisa =E9 de quatro p=
ontos percentuais para mais ou para menos.
A maioria das compras =E9 feita por smartphones (69,6%), seguida dos notebo=
oks (16,5%) e desktops (13,4%). De acordo com a pesquisa, a m=E9dia de comp=
ra nos =FAltimos 12 meses =E9 de 14 produtos, com gastos m=E9dios de R$ 2.5=
67. Segundo a Funda=E7=E3o Get=FAlio Vargas, o Brasil tem 242 milh=F5es de =
aparelhos celulares.
A maior parte dos entrevistados, 61,3%, procuram a internet para comprar ro=
upas, cal=E7ados e acess=F3rios, enquanto 54,5% compram eletr=F4nicos, 37,3=
% artigos para casa e 30,2% alimenta=E7=E3o. O cart=E3o de cr=E9dito =E9 o =
mais usado pelos consumidores: 72,9%. O pix =E9 utilizado por 17,5%.
A pesquisa do IFec RJ mostra ainda que os pre=E7os mais atrativos que nas l=
ojas f=EDsicas atraem 62% dos consumidores, seguido do frete gr=E1tis (59,2=
%), da facilidade de comprar sem sair de casa (52,8%), das promo=E7=F5es (5=
0,5%) e da entrega r=E1pida (43,9%). 96% dos entrevistados disseram que ver=
ificam se o site =E9 seguro antes de comprar pela internet.
57,5% afirmaram que n=E3o enfrentaram problemas com as compras.
Sobre a Fecom=E9rcio RJ
Re=FAne 59 sindicatos patronais, l=EDderes empresariais, especialistas e co=
nsultores com o objetivo de fomentar o desenvolvimento dos neg=F3cios no se=
tor do com=E9rcio de bens, servi=E7os e turismo no estado do Rio de Janeiro=
. Desenvolve solu=E7=F5es, pesquisas e disponibiliza conte=FAdo sobre quest=
=F5es que impactam a vida do empreendedor e colaboram nas decis=F5es dos ge=
stores p=FAblicos. Representa mais de 321 mil estabelecimentos, que respond=
em por 2/3 da atividade econ=F4mica do estado e 68% dos estabelecimentos fl=
uminenses, gerando mais de 1,5 milh=E3o de empregos formais, que equivalem =
a 60% dos postos de trabalho com carteira assinada no estado. Atrav=E9s do =
Servi=E7o Social do Com=E9rcio (Sesc RJ) atua em assist=EAncia social, cult=
ura, educa=E7=E3o, lazer e sa=FAde aos comerci=E1rios e popula=E7=E3o caren=
te, enquanto o Servi=E7o Nacional de Aprendizagem Com=E9rcio (Senac RJ) pro=
move educa=E7=E3o profissional voltada para o setor.
Assessoria de Imprensa Fecom=E9rcio RJ
fecomerciorj@arteiras.com.br<mailto:fecomerciorj@arteiras.com.br>
Iolanda Vieira - (21) 99430-2418
Luciano Garrido - (21) 98167-2438
Siga a Fecom=E9rcio RJ nas redes sociais
www.facebook.com/SistemaFecomercioRJ<https://nam10.safelinks.protection.out=
look.com/?url=3Dhttp%3A%2F%2Fwww.facebook.com%2FSistemaFecomercioRJ%2F&data=
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www.youtube.com/channel/UCHKuT4TtLbThRZDZKBiaUdA<https://nam10.safelinks.pr=
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<div class=3D"WordSection1">
<p class=3D"MsoNormal"><span style=3D"font-size:10.0pt;font-family:"Ce=
ntury Gothic",sans-serif">Ol=E1, tudo bem?<o:p></o:p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif"><o:p> </o:=
p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif">Pesquisa feita
<b>pelo Instituto Fecom=E9rcio de Pesquisas e An=E1lises (IFec RJ)</b> reve=
la que nos =FAltimos 12 meses,
<b>33% dos consumidores do estado do Rio aumentaram suas compras pela inter=
net</b>, enquanto 33,2% mantiveram as compras no mesmo n=EDvel. A sondagem =
foi feita entre os dias 29 de agosto e 1=BA de setembro, com 521 pessoas. A=
margem de erro da pesquisa =E9 de quatro
pontos percentuais para mais ou para menos.<o:p></o:p></span></p>
<p class=3D"MsoNormal"><i><o:p> </o:p></i></p>
<p class=3D"MsoNormal"><i><span style=3D"font-size:10.0pt;font-family:"=
;Century Gothic",sans-serif">Atenciosamente,<o:p></o:p></span></i></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:10.0pt;font-family:"=
;Century Gothic",sans-serif;color:black">Arteiras Comunica=E7=E3o
</span></b><b><span style=3D"font-size:10.0pt;font-family:"Century Got=
hic",sans-serif">–<span style=3D"color:black"> Assessoria de
</span>I<span style=3D"color:black">mprensa Fecom=E9rcio RJ</span></span></=
b><span style=3D"font-size:10.0pt;font-family:"Century Gothic",sa=
ns-serif;color:black"><br>
</span><a href=3D"mailto:fecomerciorj@arteiras.com.br"><span style=3D"font-=
size:10.0pt;font-family:"Century Gothic",sans-serif">fecomerciorj=
@arteiras.com.br</span></a><span style=3D"font-size:10.0pt;font-family:&quo=
t;Century Gothic",sans-serif"><o:p></o:p></span></p>
<p class=3D"MsoNormal"><o:p> </o:p></p>
<p class=3D"MsoNormal"><o:p> </o:p></p>
<p class=3D"MsoNormal" align=3D"center" style=3D"text-align:center"><img bo=
rder=3D"0" width=3D"204" height=3D"95" style=3D"width:2.125in;height:.9895i=
n" id=3D"Imagem_x0020_1" src=3D"cid:image001.jpg@01D87992.2B16A4C0"><o:p></=
o:p></p>
<p class=3D"MsoNormal"><o:p> </o:p></p>
<p class=3D"MsoNormal" align=3D"center" style=3D"text-align:center"><b><spa=
n style=3D"font-family:"Century Gothic",sans-serif">Pesquisa da F=
ecom=E9rcio RJ mostra os h=E1bitos dos consumidores fluminenses nas compras=
pela internet<o:p></o:p></span></b></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-fam=
ily:"Century Gothic",sans-serif"><o:p> </o:p></span></p>
<p class=3D"MsoNormal" align=3D"center" style=3D"text-align:center"><i><spa=
n style=3D"font-family:"Century Gothic",sans-serif">A maioria =E9=
feita pelos smartphones</span></i><i><span style=3D"font-size:10.0pt;font-=
family:"Century Gothic",sans-serif"><o:p></o:p></span></i></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif"><o:p> </o:=
p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif">Pesquisa feita =
pelo Instituto Fecom=E9rcio de Pesquisas e An=E1lises (IFec RJ) revela que =
nos =FAltimos 12 meses, 33% dos consumidores do estado
do Rio aumentaram suas compras pela internet, enquanto 33,2% mantiveram as=
compras no mesmo n=EDvel. A sondagem foi feita entre os dias 29 de agosto =
e 1=BA de setembro, com 521 pessoas. A margem de erro da pesquisa =E9 de qu=
atro pontos percentuais para mais ou para
menos.<o:p></o:p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif"><o:p> </o:=
p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif">A maioria das c=
ompras =E9 feita por smartphones (69,6%), seguida dos notebooks (16,5%) e d=
esktops (13,4%). De acordo com a pesquisa, a m=E9dia
de compra nos =FAltimos 12 meses =E9 de 14 produtos, com gastos m=E9dios d=
e R$ 2.567. Segundo a Funda=E7=E3o Get=FAlio Vargas, o Brasil tem 242 milh=
=F5es de aparelhos celulares.<o:p></o:p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif"><o:p> </o:=
p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif">A maior parte d=
os entrevistados, 61,3%, procuram a internet para comprar roupas, cal=E7ado=
s e acess=F3rios, enquanto 54,5% compram eletr=F4nicos,
37,3% artigos para casa e 30,2% alimenta=E7=E3o. O cart=E3o de cr=E9dito =
=E9 o mais usado pelos consumidores: 72,9%. O pix =E9 utilizado por 17,5%.<=
o:p></o:p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif"><o:p> </o:=
p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif">A pesquisa do I=
Fec RJ mostra ainda que os pre=E7os mais atrativos que nas lojas f=EDsicas =
atraem 62% dos consumidores, seguido do frete gr=E1tis
(59,2%), da facilidade de comprar sem sair de casa (52,8%), das promo=E7=
=F5es (50,5%) e da entrega r=E1pida (43,9%). 96% dos entrevistados disseram=
que verificam se o site =E9 seguro antes de comprar pela internet.
<o:p></o:p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif"><o:p> </o:=
p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><span style=3D"font-siz=
e:10.0pt;font-family:"Century Gothic",sans-serif">57,5% afirmaram=
que n=E3o enfrentaram problemas com as compras.<o:p></o:p></span></p>
<p class=3D"MsoNormal" style=3D"text-align:justify"><o:p> </o:p></p>
<p class=3D"MsoNormal"><o:p> </o:p></p>
<p class=3D"xmsonormal"><b><span style=3D"font-size:9.0pt;font-family:"=
;Century Gothic",sans-serif">Sobre a Fecom=E9rcio RJ</span></b><span s=
tyle=3D"font-size:9.0pt;font-family:"Century Gothic",sans-serif">=
<o:p></o:p></span></p>
<p class=3D"xmsonormal" style=3D"text-align:justify"><span style=3D"font-si=
ze:9.0pt;font-family:"Century Gothic",sans-serif">Re=FAne 59 sind=
icatos patronais, l=EDderes empresariais, especialistas e consultores com o=
objetivo de fomentar o desenvolvimento dos neg=F3cios
no setor do com=E9rcio de bens, servi=E7os e turismo no estado do Rio de J=
aneiro. Desenvolve solu=E7=F5es, pesquisas e disponibiliza conte=FAdo sobre=
quest=F5es que impactam a vida do empreendedor e colaboram nas decis=F5es =
dos gestores p=FAblicos. Representa mais de 321
mil estabelecimentos, que respondem por 2/3 da atividade econ=F4mica do es=
tado e 68% dos estabelecimentos fluminenses, gerando mais de 1,5 milh=E3o d=
e empregos formais, que equivalem a 60% dos postos de trabalho com carteira=
assinada no estado. Atrav=E9s do Servi=E7o
Social do Com=E9rcio (Sesc RJ) atua em assist=EAncia social, cultura, educ=
a=E7=E3o, lazer e sa=FAde aos comerci=E1rios e popula=E7=E3o carente, enqua=
nto o Servi=E7o Nacional de Aprendizagem Com=E9rcio (Senac RJ) promove educ=
a=E7=E3o profissional voltada para o setor.<o:p></o:p></span></p>
<p style=3D"text-align:justify;background:white"><u><span style=3D"font-siz=
e:9.0pt;font-family:"Century Gothic",sans-serif;color:black">&nbs=
p; &=
nbsp; &nbs=
p; &=
nbsp; &nbs=
p; &=
nbsp; &nbs=
p; &=
nbsp; &nbs=
p; &=
nbsp; &nbs=
p; &=
nbsp;
</span></u><span style=3D"font-size:9.0pt;font-family:"Century Gothic&=
quot;,sans-serif"><o:p></o:p></span></p>
<p style=3D"margin-bottom:6.0pt;line-height:115%"><strong><span style=3D"fo=
nt-size:9.0pt;line-height:115%;font-family:"Century Gothic",sans-=
serif">Assessoria de Imprensa Fecom=E9rcio RJ</span></strong><span style=3D=
"font-size:9.0pt;line-height:115%;font-family:"Century Gothic",sa=
ns-serif"><o:p></o:p></span></p>
<p style=3D"margin-bottom:6.0pt;line-height:115%"><a href=3D"mailto:fecomer=
ciorj@arteiras.com.br"><span style=3D"font-size:9.0pt;line-height:115%;font=
-family:"Century Gothic",sans-serif">fecomerciorj@arteiras.com.br=
</span></a><strong><span style=3D"font-size:9.0pt;line-height:115%;font-fam=
ily:"Century Gothic",sans-serif;font-weight:normal">
</span></strong><span style=3D"font-size:9.0pt;line-height:115%;font-family=
:"Century Gothic",sans-serif"><o:p></o:p></span></p>
<p style=3D"margin-bottom:6.0pt;line-height:115%"><span style=3D"font-size:=
9.0pt;line-height:115%;font-family:"Century Gothic",sans-serif">I=
olanda Vieira - (21) 99430-2418<o:p></o:p></span></p>
<p style=3D"margin-bottom:6.0pt;line-height:115%"><span style=3D"font-size:=
9.0pt;line-height:115%;font-family:"Century Gothic",sans-serif">L=
uciano Garrido – (21) 98167-2438<o:p></o:p></span></p>
<p style=3D"line-height:115%"><strong><span style=3D"font-size:9.0pt;line-h=
eight:115%;font-family:"Century Gothic",sans-serif">Siga a Fecom=
=E9rcio RJ nas redes sociais</span></strong><span style=3D"font-size:9.0pt;=
line-height:115%;font-family:"Century Gothic",sans-serif"><o:p></=
o:p></span></p>
<p style=3D"line-height:115%"><a href=3D"https://nam10.safelinks.protection=
.outlook.com/?url=3Dhttp%3A%2F%2Fwww.facebook.com%2FSistemaFecomercioRJ%2F&=
amp;data=3D04%7C01%7Cbarbara.souza%40oglobo.com.br%7Ce4a2049137fb44a5032e08=
d9f6ec7429%7C0b0573540fc947e586748449dd7e88b8%7C0%7C0%7C637812317720908177%=
7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWw=
iLCJXVCI6Mn0%3D%7C3000&sdata=3D2xIYZLDX8Cslryxwe2qqhnawGAycApmFRDEwPlVK=
0fU%3D&reserved=3D0"><span style=3D"font-size:9.0pt;line-height:115%;fo=
nt-family:"Century Gothic",sans-serif">www.facebook.com/SistemaFe=
comercioRJ</span></a><span style=3D"font-size:9.0pt;line-height:115%;font-f=
amily:"Century Gothic",sans-serif">
<o:p></o:p></span></p>
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